Do you know that the

average shopper will purchase 14 gifts during the 2016 holiday season?

Or that the

22nd and 23rd of December are usually the single biggest sales day of the holiday season?

By digging into data from over a dozen different authoritative sources, I have compiled what I believe to be the most up to date source of statistics on holiday shopping habits.

I also included general ecommerce and blogging statistics — make effective use of this information and watch your holiday sales grow.

holiday ecommerce statistics

Holiday E-commerce Statistics

  1. The average shopper will purchase 14 gifts during the 2016 holiday season.
  1. 73 percent of shoppers will shop at a new store or with new online retailers.
  1. About one in five holiday purchase will be based on impulse.
  1. Total online holiday sales is expected to reach $84.2 billion in 2016 — that’s a 16.4 percent growth. Mobile sales is expected to reach $20.1 billion — a 45.2 percent growth.
  1. Americans will be spending an average of $935.58 during the 2016 holiday shopping season.
  1. The holiday season accounts for 20 percent of the retail industry’s annual sales, and it is often responsible for up to 30 percent of some individual retailers’ total sale.
  1. Gift cards are the most desired holiday gifts — with 61 percent of people looking forward to them during the holiday season.
  1. U.S. retail ecommerce holiday sales grew by 13.4 percent in 2015, resulting in an increase of $9.33 billion in ecommerce sales — holiday sales is expected to increase significantly again this year.
  1. Retailers and ecommerce businesses experience their single biggest days of sales on the 22nd and 23rd of December.
  1. 25 percent of holiday shoppers see same-day delivery as very important for holiday purchases. 39 percent of people see it as unimportant.
  1. A record 68 percent of U.S. consumers plan to buy tech gifts during the 2016 holiday season — this will make the 2016 holiday season the biggest for the tech industry.
  1. 86 percent of retailers expect their online holiday sales to increase in 2016.
  1. Mobile visits account for 49 percent of holiday shopping visits. In 2015, over $514 million in sales was attributed to mobile devices — with $375 million coming from Apple devices.
  1. 39 percent of shoppers will be making a purchase on a mobile device this year.
  1. Email marketing is responsible for the most holiday sales — it generated 25.1 percent of all sales during Black Friday 2015. In contrast, social media was only responsible for a mere 1.6 percent of sales on Black Friday and a meagre 1.5 percent of sales on Cyber Monday 2015.
  1. In 2015, Cyber Monday generated a record $3 billion in sales — making it the largest online sales day in history at the point.
  1. 78 percent of shoppers used the internet for holiday research in 2015.
  1. Black Friday through Christmas brings in 50 – 100 percent more revenue compared to other shopping days throughout the rest of the year.
  1. The holiday months of November and December generate 30 percent more revenue on average than non-holiday months.
  1. 48 percent of online shoppers will do the majority of their shopping on or before Cyber Monday.
  1. 40 percent of shoppers will do the majority of their shopping in December.
  1. 74.2 million people shopped on Black Friday 2015.
  1. The holiday shopping season has experienced an average annual sales increase of 2.5 percent over the past 10 years.
  1. Black Friday is the most profitable day for businesses throughout the year.

Important E-commerce Statistics

  1. Over 72 percent of e-commerce purchases are made on desktop computers, but this is decreasing every year with mobile gaining — in 2015, the percentage of orders made on smartphones jumped from 13 percent to 19 percent.
  1. About 77 percent of mobile orders are made on mobile devices.
  1. 65 percent of shoppers are price sensitive.
  1. 97 percent of consumers look for deals and special offers before shopping — and 92 percent of shoppers will look for discounts online before shopping.
  1. There are about 166.3 million mobile shoppers in the U.S. as at 2015.
  1. 6. E-commerce orders from social media grew by 202 percent in 2015 — this number is expected to increase further.
  1. 83 percent of shoppers will wait up to two days to get free shipping.
  1. Free shipping is the second most important factor shoppers consider when purchasing online (here’s how to start your own ecommerce store).
  1. Most online purchases are made between 12 – 2pm on weekdays and on Sunday evenings.
  1. 58 percent of shoppers abandon cart after seeing shipping charges, and 50 percent of shoppers abandon cart if they are not given an estimate of the delivery time.

Website and Blogging Statistics

  1. The number of websites in the world exceeded 1 billion in 2016.
  1. WordPress is the most popular website and blog CMS, with a 58.8 percent CMS market share and over 20.5 million active sites.
  1. 26 percent of all websites use WordPress.
  1. 57 percent of people will abandon a website that takes longer than three seconds to load.
  1. Businesses that blog get 67 percent more leads than businesses that do not blog.
  1. Blogs are rated as the 5th most trusted source of information online.
  1. 81 percent of online consumers in the U.S. trust information from blogs (why don’t you start one?).