The first blog on the Internet was created in 1994 by a student named Justin Hall. He intended for it to be a place to share his writing. Five years later, in 1999, a total of 23 blogs existed on the internet. Fast forward to 2021 — there are over 600 million blogs on the web today.

The blogging world has exploded since the early ’90s. Blogging has gone from a hobby where you can share your thoughts online to an online business that you can monetize.

Just like several other industries, the blogging landscape is constantly changing. To help you hit your goals this year, we’ve provided a list of the most up-to-date blogging statistics out there. From blogging trends by industry and content type to the anatomy of a blog post and an infographic on the state of blogging in 2021, we cover everything you need to make data-informed decisions about your business.

So How Many Blogs Are There?

So, How Many Blogs Are There?

With more than 576,000 websites being created each day, it’s tough to give an exact number for how many blogs exist on the World Wide Web. However, it’s estimated that there are over 600 million blogs on the internet today.

600,000,000+ blogs on the internet today.

Tumblr —the micro-blogging website and social media platform —is one of the most popular websites for blogs. As of April 2020, the site had over 496 million accounts, up from 463.5 million the previous year. From lifestyle blogs that offer the latest health hacks to financial blogs that break down the best way to budget, there are a variety of blogs on the web.

However, just because there are hundreds of thousands of blogs, doesn’t mean that they are all active —or successful. So, how many active bloggers are on the internet today? It’s estimated that there were 31.7 million active bloggers in 2020 alone.

There were 31,700,000 active bloggers in 2020.

Over 3.5 billion searches on Google every day, but how many people actually read blogs? It’s estimated that 77% of internet users read and interact with blogs.

It’s clear the impact and reach that blogging has, but how do you make your blog post stand out from the millions on the web? We dive into exactly what makes a blog post successful in the section below.

The Anatomy of a Blog Post by the Numbers

The Anatomy of a Blog Post by the Numbers

What makes a blog post successful and how can you make yours stand out? Longer content tends to perform better when it comes to conversions and ranking well on Google. At WebsiteSetup, we like to shoot for articles that are between 2,000-4,000 words long. We find these are the most successful for our niche and audience. However, the industry you’re in and the type of blog post you’re creating and topic you’re covering will also play a factor.

If you’re creating a listicle on the best places to eat in New York City, your blog post may be a lot shorter than a comprehensive guide on how to start a business in 2021. While it may seem time-consuming to publish 2,000+ word articles every week, submitting a half-baked blog post just to publish something doesn’t cut it anymore. Your readers want a complete and extensive article that answers their questions and provides them with the best information out there.

We know crafting a profitable blog post is no easy task. There are a lot of things to remember and there are some tried and true guidelines that you should abide by. To help, we dive deep into the components that make up a successful blog post. Hover over each element of the blog post below to learn more about the elements that make up a solid article.

Anatomy of a Blog Post According to Backlinko, headlines that are 14-17 words generate over 76% more social shares. According to MDG Advertising, articles that include images get 94% more views, on average. According to SEMrush, well-structured articles with headers are more likely to be high-performing. According to Hubspot, the ideal length of a blog post is 2,100–2,400 words.

Articles that have longer headlines (14+ words) and contain more than 3,000 words are proven to perform better in terms of backlinks, traffic, and social shares. The same goes for content that is organized with headers and separated with visuals. Below are some additional statistics around the anatomy of a successful blog post.

  1. 80% of people will read a headline, but only 20% will read the rest. (Copyblogger)
  2. Longer headlines (14+ words) get 2x more traffic, 2x more shares, and 5x more backlinks than shorter headlines. (SEMrush)
  3. Question headlines get 23.3% more social shares. (Backlinko)
  4. The ideal blog post title length is 60 characters. (Hubspot)
  5. Blog posts that take 7 minutes to read earn the most engagement. (Medium)
  6. Content longer than 3,000 words gets an average of 77.3% more referring domain links. (Backlinko)
  7. Articles over 3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles that are less than 1,200 words. (SEMrush)
  8. Publishing 2–4 blogs per week provides the highest results in terms of traffic and conversions. (Marketing Insider Group)
  9. Listicles were found to bring in the most traffic and shares, followed by guides and “how-to” articles. (SEMrush)
  10. The average blog post length is 2,164 words. (HubSpot)
  11. Blog posts with 5 lists per 500 words get up to 4x more traffic and 2x more shares. (SEMrush)
General Blogging Statistics

General Blogging Statistics

With over half the population searching the web every day, blogging has become a popular way to make money. In 2020, blog posts reigned as the most popular form of content.

Blogging is a critical part of any digital marketing strategy. Not only is publishing custom blog content a great way to drive organic traffic to your site, but it’s also a way to communicate product updates and information to your customers.

As you form your content strategy this year, it’s essential to stay on top of the current state of blogging. From the number of blog posts written a day to the most popular types of content formats, we cover the top blogging statistics to keep in mind.

  1. There are over 4.8 billion internet users in the world. (Internet Live Stats)
  2. 80% of internet users in the U.S. interact with blogs. (Demand Metric)
  3. There are over 4.2 million blog posts written a day. (Internet Live Stats)
  4. 69% of bloggers are aged 25–44. (ConvertKit)
  5. 62% of bloggers are female. (ConvertKit)
  6. In 2020, blog posts were the most popular types of content produced. (SEMrush)
  7. On average, bloggers produce 70 million new posts on WordPress a month. (WordPress)
  8. 50% of B2C marketers say that blogs are the most effective at helping their organization achieve objectives. (Content Marketing Institute)
  9. 90% of people find custom content helpful. (Demand Metric)
  10. 86% of marketers agree that blog posts are the most popular type of content format, followed by case studies and success stories. (SEMrush)
  11. Of 2018 B2C marketers, 70% say that they use blogs to distribute content for content marketing purposes. (Content Marketing Institute)
  12. In 2019, approximately 62% of a blog’s traffic came from desktop. (SEMrush)
  13. Organic search is the number one source of blog traffic for all industries. (SEMrush)

From fashion and finance to travel and parenting, there are a variety of different blog types out there. In fact, there are around 3.9 million “mommy bloggers” in the United States. If you look hard enough, you can find a blog for just about anything.

However, just because you can blog about anything, doesn’t mean you can make money from it. Finding a topic to blog about and solidifying your niche is an important part of creating a successful blog online.While we discussed the best length of a blog post being 2,100–2,400 words, SEMrush analyzed 700,000+ blog posts to uncover the average length of top-performing articles by industry.

blogging industry statistics and trends

It’s clear that content over 2,500 words performs better than content less than 2,000 words —no matter what industry you’re in. However, just how long and comprehensive your article is depends on your market.

If you run a marketing or travel blog, you may benefit more from creating comprehensive guides in the 5,000+ word range. If you run a home and garden blog, you may benefit more from shorter articles with images.

For more insight into what type of blog content you should capitalize on, SEMrush’s report also uncovered what type of articles performed the best in each industry. They looked at the top 20 traffic-yielding articles from each industry and determined the most popular types of content present.

the best performaing types of articles by industry

It’s clear that blog content that answers questions and provides resources in an easily digestible format is the most successful for the majority of industries. Below is a high-level view of their findings.

  1. 13.8% of the top-performing articles on online education blogs were lists.
  2. 15.9% of the top-performing articles on fitness and health blogs were lists.
  3. 15% of the top-performing articles on jewelry blogs were questions.
  4. 20% of the top-performing articles on pharmaceutical blogs were questions.
  5. 20.9% of the top-performing articles on travel blogs were lists.
  6. 24.2% of the top-performing articles on insurance blogs were questions.
  7. 23.6% of the top-performing articles on marketing blogs were lists, followed by how-to articles (13%).
  8. 17.3% of the top-performing articles on real estate blogs were questions.
  9. 14.2% of the top-performing articles on home and garden blogs were questions.
  10. 20.4% of the top-performing articles on automotive dealership blogs were questions.
Multimedia Blogging Statistics

Multimedia Blogging Statistics

No one wants to read a big block of text. A great blog post isn’t complete without media. Multimedia — such as video, images, infographics, eBooks, and more — is becoming more and more prevalent in marketing strategy. Not only does this make your content visually appealing, but there are SEO benefits that can help it rank better in search engines.

The type of multimedia content you choose to create will depend on your industry and the type of blog post you’re publishing. When considering the type of media to include, think about your target audience. What type of media will be easily digestible for them? What format will help explain the topic you’re covering the best?

If you’re in the B2B space, infographics tend to reap the most benefits as they can cover a wide range of information in one graphic. If you run a food blog, readers want to see the recipe in action — making high-quality photos the most popular form of media for that type of content. For more insight into which form of multimedia you should work into your content strategy, take a look at the statistics below.

  1. Video is the primary form of media used in a marketer’s content strategy in 2020. (HubSpot)
  2. 49% of marketers say visual content is very important to their marketing strategy. (Venngage)
  3. Blogs and eBooks follow video as the number one form of media used in content strategy. (HubSpot)
  4. 74% of marketers say that their content contains some form of visual — up 10.5% YoY. (Venngage)
  5. Blog posts that include an image every 75–100 words get twice as many shares compared to those without. (Hubspot)
  6. 40% of marketers said original graphics —such as infographics and illustrations —helped them reach their goals in 2019. (Venngage)
  7. Most food bloggers use images 80% of the time and video only 20% of the time. (Society Pages)
  8. 40% of marketers use stock photos the most frequently, compared to 34% of marketers who say they use original graphics the most frequently. (Venngage)
  9. B2B buyers find infographics (76%) and interactive content (51%) helpful when tackling business challenges. (Demand Gen)
Marketing-Focused Blogging Statistics

Marketing-Focused Blogging Statistics

If your company doesn’t have a blog yet, we recommend creating one. Most organizations publish content to increase their organic traffic and generate quality leads. Creating quality content through blogging can help business owners achieve their goals, reach a wider audience, and answer common customer questions.

callout build loyalty generate sales

However, the marketing landscape becomes more competitive every day. To help you stay on top of current trends and identify areas where you can improve your strategy, we’ve rounded up impactful marketing-focused blogging trends and insights below.

  1. 70% of marketers invest in content marketing. (HubSpot)
  2. 91% of B2B marketers and 86% of B2C marketers use content marketing. (Demand Metric)
  3. B2B marketers favor social media content (95%) and blog posts/short articles (89%) as their top forms of content. (Content Marketing Institute)
  4. 62% of marketers create content primarily for their blog and website. (Venngage)
  5. Almost 20% of marketers use their company website as the primary channel they are creating content for. (HubSpot)
  6. 70% of people prefer to read about a company through articles. (Demand Metric)
  7. Of B2B marketers, 89% say their company’s website/blog is their top content distribution channel. (Content Marketing Institute)
  8. Marketers, on average, create content for three audience segments. (HubSpot)
  9. On average, B2B buyers read 13 pieces of content before making a purchasing decision. (FocusVision)
  10. 67% of B2B buyers find content that targets product specifications and functionality the most useful. (FocusVision)
  11. When asked what the most efficient content marketing tactics are, marketers reported SEO (75%) and updating/repurposing existing content (61%). (Semrush)
  12. 81% of marketers outsource their writing services. (Semrush)
  13. The most common content marketing metric tracked is website traffic. (HubSpot)
Blogging ROI Statistics

Blogging ROI Statistics

A blog is one of the most underrated tools —especially if you run an eCommerce website. Blog content can help you attract, convert, and retain customers through a form of marketing that feels personal, not transactional.

Creating blog content can be inexpensive and it provides you with more leads, more sales, and better brand recognition.

callout three times as many leads

Not only that, consumers prefer to learn about brands and products through custom content as opposed to traditional ads. Still not convinced? If you're more of a numbers person, we’ve rounded up the statistics to show you how your business can benefit from a blog.

  1. Blog content can capture 126% more email addresses on average. (Matcha)
  2. 60% of people will seek out a product after reading content about it. (Demand Metric)
  3. Of marketers, 60% say that inbound marketing — such as blog content —is their best source for quality leads. (HubSpot)
  4. Blog posts are the highest performing when building brand awareness. (Content Marketing Institute)
  5. If your business blogs regularly for 6+ months, your eCommerce sales can grow by 12%. (Matcha)
  6. 13% of B2B marketers say blog posts are the highest performing when nurturing leads. (Content Marketing Institute)
  7. Marketers say that the most common measures of success are sales and web traffic. (HubSpot)
  8. 82% of consumers feel positive about a company after reading custom content. (Demand Metric)
  9. In 2020, marketers reported that their biggest challenge is creating content that generates quality leads. (Semrush)
  10. Over 71% of B2B buyers read blog content during their purchase process. (Demand Gen)
  11. Updating and repurposing old content can increase organic traffic by 106%. (HubSpot)
  12. Food blogs generate most of their revenue from ads (66%) and sponsored content (17%). (NicheHelper)
The Future Of Blogging: Key Learnings + Predictions

The Future Of Blogging: Key Learnings + Predictions

The future is bright for bloggers. While we can’t predict what will happen in the next few years, we can take a look at the past and what is happening today to better predict the future.

Is blogging still relevant in 2021 and beyond? The answer is yes. The blogging world has skyrocketed and shows no signs of slowing down. What we’ve found is that longer content performs better in most industries. Longer content in the 3,000+ word range can increase a website’s traffic, backlinks, shares, and rankings.

Another critical component of successful blog posts is headlines. Headlines can make or break your Click-Through-Rate (CTR). Consider making yours longer and ask a question to peak reader interest. When writing content, include relevant headers to increase ranking potential. Well-structured articles perform better and content in the form of listicles, guides, and how-to articles were found to bring in the most traffic and shares.

Another trend we see increasing in 2021 and beyond is the use of multimedia within content. Articles with images or other forms of media acquire more views and engagement on average. Video content is also on the rise. Video, blogs, and eBooks were the primary form of media used in 2020 content strategies.

The majority of B2B and B2C marketers favor blogging as a method of distributing content and see it as an integral part of their marketing strategy. If your business blogs regularly —2–4 times a week for 6+ months — you’ll see your sales increase.

If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog.

If you’re building out a scalable content strategy and looking for a place to start, we recommend diving headfirst and starting a blog right away. If you need help getting started, check out the infographic and resources below.

Blogging Resources

The state of blogging in 2021