Category: Website Builders
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WordPress and Wix are two of the most popular website building tools out there.

In other words, if you need a state-of-the-art website that you can create on your own and without losing your shirt in the process, then try out either of them to make that happen.

But the question is, which of these tools is best? Or, is any of them better than the others?

The main differences and similarities between WordPress and Wix

In a sentence, the main difference between WordPress and Wix is that both are online, fully-featured and self-contained tools, whereas WordPress is a software package that needs to be installed on a web server before it can be used.

  • If you want to use either Wix, all you have to do is visit their respectable websites, sign up for an account, and immediately after that you will be able to start building your website via either tool’s online builder interface.
  • WordPress, on the other hand, is a bit more complicated. First off, you can’t just build a website with it right away. You need to get access to a web server and a domain name first. Then, you have to install WordPress on that server, and it’s only afterwards when you can start customizing your website, picking a design (theme) and/or installing new functionality via plugins.

With the core differences covered, let’s now summarize the similarities between WordPress vs Wix briefly:

  • They are both perfectly capable of being the engine that runs your website under the hood.
  • They both give you access to easy-to-use content management features, meaning that you can edit your texts easily, arrange your pages, menus, adjust website graphics, publish images, embed videos, and more.
  • They both give you access to design adjustments and nice (modern) website design templates/themes. You can also tweak those designs easily to make them suit your needs perfectly.
  • They both give you access to a range of different features and unique abilities, whether via built-in mechanisms (Wix) or plugins (WordPress).
  • They both make it possible for you to build and manage your own e-commerce store.
  • They are both optimized to be viewed on desktop and mobile devices.
  • They are both built with SEO (search engine optimization) in mind, which means that they will help you rank in Google.
  • They both give you access to basic social media integration (share your content or products to various social media networks).
  • They both give you access to website traffic stats.

As you can see – and it’s something I want to emphasize – neither of the platforms are lacking in any significant area. For the most part, if you want to launch yourself a nice, optimized, modern, and great-looking website, you can do that with either of the platforms – WordPress or Wix.

However, the devil is in the details. Based on your specific needs and preferences, one of these tools might be much better for you than the others. Here’s how it plays out, tool by tool:

What is WordPress and why use it?

WordPress logo

First, the basic metrics:

  • WordPress is an all-in-one package of website software. Think of it this way; similarly to how MacOS or Windows runs your laptop, WordPress runs your website. It sits in the background and makes sure that you can easily configure your website, edit and publish your content.
  • WordPress can only be installed on a web server. The easiest way of getting access to a web server is buying web server space from a hosting company. The prices of that start at around $5 a month.
  • Depending on the hosting company you choose, you might have to install WordPress on the server yourself, or the hosting company might be able to do that for you. (The hosting company we always recommend gives you access to a 1-click WordPress install.)
  • After having WordPress taken care of, you also need to install a WordPress theme and some plugins – this is how you obtain a custom design for your website and some additional functionality. There are thousands of themes and plugins available on the web, both free and paid.
  • To take full advantage of what WordPress offers, some website building skills are required – since the plugin and theme setup can get complicated at times. Depending on how much you want to adjust, you might even have to write custom code or build custom design elements – this is where hiring a designer or developer might come into the picture.
  • WordPress itself is completely free and open source. Basically, software-wise, you can get all the components you need to build your website for free. What isn’t free, though, is your domain name and web hosting. The former is usually $10 a year, and the latter, as I mentioned above, usually starts at $5 a month. We’ll discuss the costs a bit more in depth below.
  • WordPress is a state-of-the-art software. It has all the website management features you might need. It’s currently being used by nearly 30% of the entire internet.
  • There’s no support per se. While you get access to a dedicated WordPress community, there’s no single entity that provides customer support by default. Though, you can work with many WordPress support agencies for a fee.

The cost of WordPress

While WordPress itself is completely free, you need some additional components to build a fully functional website with it. Let’s add things up:

Adding all of the above together and we have around $70 a year to run your WordPress website (domain + hosting). If you want a premium theme, the cost grows to $110 or more.

Additional reading: WordPress.com vs WordPress.org

How easy to use WordPress is

There are two sides to WordPress’ ease of use:

  • A) how easy it is to install WordPress in the first place and create a bare-bones website,
  • B) how easy it is to then manage the website later on.

Re A) As I mentioned above, this is not very easy. The sole fact that you can’t get everything in one place, and that you need to first obtain a domain name and web hosting introduces some complexity to the whole process. And it can surely be intimidating. Still, nothing you can’t learn in an hour. For instance, check out this guide of ours.

After having the software installed, the next thing you need to do is pick a design – theme – that you want to use on your website. There are thousands of themes available, so if you’re lucky, you’ll find something you really like. The ease of use of setting up a specific theme depends on that theme, so there’s no set-in-stone rule here, but in general, I’d say it’s relatively easy to handle.

Here’s how you install new themes:

install WordPress themes

Example theme settings panel:

WordPress theme settings

Re B) Managing your website, on the other hand, is more than easy. WordPress is incredibly well-designed when it comes to its user panel and the way it handles creating, tweaking, and publishing content. After all, WordPress was born as a blogging platform – no wonder it’s good at taking care of content.

Here’s what the main WordPress dashboard looks like:

WordPress vs Wix vs Squarespace: WordPress dash

Here’s what the content editing screen looks like in WordPress:

WordPress new post

How flexible WordPress is

WordPress is the more flexible than Wix.

The sole fact of it being open source means that anyone can build a plugin or a theme that will extend the platform’s native functionality. And a lot of people do just that.

For example, the official directory of plugins at WordPress.org lists more than 51,000 plugins at the time of writing. Here’s a list of recommended WordPress plugins by Robert.

WordPress plugins

What this means is quite simply that if you need any feature at all, there’s a high likelihood someone’s already built a plugin that makes it available. And what’s more, that plugin is probably free.

WordPress is also the most popular tool on this list – with nearly 30% of all websites using WordPress – which is perhaps the main evidence of its versatility. Well known brands like BBC or Time, famous artists like Beyonce or The Rolling Stones all use WordPress. Online stores, blogs, magazine websites, portfolios, membership websites, business-card sites, you name it, WordPress can run everything. And I do mean everything.

When to use WordPress

  • Use WordPress if you want to build your website on a budget. Even though you have to pay for the domain name and hosting, WordPress is still the most affordable solution on this list.
  • Use WordPress if things like “servers” and “domains” and “software” don’t seem scary to you and if you’re willing to have a peek into some source code every once in a while.
  • Use WordPress if you want to have full control of your website – this includes not having to deal with anyone limiting the way you mange your website, the designs you use, or the features you have on your website.
  • Use WordPress if not having access to a dedicated customer support isn’t a problem for you. Note; you still get customer support with your web host, but they won’t probably be able to help you outside of hosting-related issues.

What is Wix and why use it?

Wix logo

The basics:

  • Wix is a one-stop, fully-featured and self-contained website building tool. It lets you build a fully-operational website or e-commerce store from scratch. It not only acts as the operating system of your website – like WordPress – but also as the web server that houses the software.
  • No third-party web servers required. You get it all in one place – from Wix.com. If you don’t want to pay for a custom domain name, you also get a free subdomain that you can use. This is going to be something like your-username.wix.com.
  • Wix works out of the box and lets you start building your website right after you sign up for a Wix.com account, without having to deal with any technical setup.
  • Gives you access to more than 500 website designs. They can all be enabled with one click. There’s also the Wix App Market that offers add-ons that let you expand on your website’s default functionality. A lot of them are free, but there are some paid options as well – particularly for things like online store modules or form builders.
  • There are no coding or website development skills required to use Wix.
  • Wix does offer a plan that’s totally free, but it has its limitations. There are also paid plans, spanning from $5 to $25 a month. More on the pricing below.
  • Wix gives you the complete package needed to launch a functional website or online store. And I really do mean complete package. There’s nothing that you need to get or install on top of what you get at Wix.com. It’s also very popular, with more than 100 million people using it already.
  • There’s 24/7 support. This means that whatever problem you might have, the Wix.com guys will solve it for you.

The cost of Wix

Wix is the only tool on this list that can be used entirely for free. With limitations, though. If you go for Wix free, you get:

  • Free subdomain for your website, and an address following this template: your-username.wix.com/sitename/page-url.
  • Free hosting plan. As part of which you get 500 MB of storage space and 500 MB of bandwidth monthly. This is not a lot, but should be okay to get you started.
  • Wix’s branding is on your site. All free sites display Wix’s logo somewhere.
  • Access to the Wix App Market.
  • Access to the Wix Help Center.

If you have a small budget to spare, this is what things look like:

Wix pricing

  • The first option on the right – Connect Domain – only allows you to use a custom domain name instead of the free subdomain.
  • The most sensible option if you want to build a business website is the one labeled Unlimited (at $14 a month normally, or $7 a month if you’re lucky and see the 50% discount). This plan gives you unlimited bandwidth, removes Wix branding/ads, and lets you connect a custom domain name.

Now, about that custom domain name. If you sign up to one of Wix’s premium plans, you get your domain name for free for the first year. After that, the domain is going to cost you around $15 annually. That being said, you can still get your domain from elsewhere and hook it up to Wix if you want to – meaning that you can use a domain that you already own.

Bringing it all together:

  • If you manage to get the $7 discounted plan, this makes it $84 for the first year. Starting from your second year, you also need to factor in the domain name, which grows your bill to $99 annually.
  • If you get the normal $14 plan, this makes your first-year bill $168 and the second-year bill $183.

How easy to use Wix is

From the user’s point of view, the “Wix experience” is very friendly and easy to grasp.

In comparison, when dealing with WordPress, your experience is somewhat separated into two different aspects. First, you need to handle the installation of the platform itself, and only then you can get working on customizing your website and publishing content. With Wix, there’s no such thing, everything is in one place, which is great.

Right after you sign up, Wix is going to ask you about the purpose of your website.

Wix ask

This is meant to help you get started with the most optimized design and set of features. For instance, if you want to build a photography portfolio, Wix will guide you through the options and show you only the designs that suit your needs the best.

Once you select a design, you get access to the main site builder tool of Wix’s. It works with drag and drop, so laying out website elements is very intuitive.

As you’re working with your website, you can also install new apps from the Wix App Market, upload your media files (images, videos), or enable the e-commerce store module.

Wix editor

Interestingly, Wix also has its own module for running a blog – which gets into WordPress’ main territory.

How flexible Wix is

Even though you can get started with Wix for free, the platform isn’t open source and it doesn’t give you access to everything under the hood. In fact, you can only use Wix in the way that the authors intended it to be used.

You can’t install new features or third-party themes on your own – something that’s possible in WordPress. Basically, if something can’t be found in the Wix user panel, it can’t be done.

Apart from that, it’s Wix that has control of your website and in some extreme cases can get it offline if they feel that the website violates their terms of service in any way.

On the other hand, the ease of use when launching your website with Wix is truly impressive. There’s very little learning curve, no coding skills required, and basically anyone can use it to build a website or an e-commerce store on their own.

When it comes to the types of websites you can build with Wix, the platform doesn’t limit you in any significant way. Some of the categories to choose from when signing up for a Wix account include: business, online store, photography, music, video, restaurant and foods, portfolio and CV, events, and many more.

Wix templates

Check out Wix’s own gallery of websites built with the platform to get a better idea of what people are doing with it.

WordPress vs Wix vs Squarespace: Wix clients

When to use Wix

  • Use Wix if you want to build a website for free. And especially if this is non-negotiable.
  • Use Wix if you want to build an e-commerce store easily, without having to deal with external plugins or difficult setups. Wix has an e-commerce module integrated right out the gate.
  • Use Wix if you’re not very website-savvy and you’d prefer not have to deal with servers, hosting, and domain names.
  • Use Wix if you’re not interested in learning anything related to coding. You just want to have a website built now and you still want to be able to do it all on your own.
  • Use Wix if you don’t mind not being in full control of your website (the issue mentioned above).
  • Use Wix if you want to have access to customer support that will be able to help you out in case of anything.

Final price comparison

We talked about the pricing when discussing WordPress and Wix individually, but perhaps we should summarize this here all in one place – just to make everything easier to grasp, especially if you’re on a budget. Here’s how things play out:

WordPress:

  • Minimal: $70/year (domain and hosting cost)
  • Recommended: $110/year ore more

Wix:

  • Minimal: Free, but very limited and coms with disturbing footer ads.
  • Recommended: $216 first year + 20$ to $70 every consecutive year.

Ultimate verdict: WordPress vs. Wix

For me, personally, WordPress and Wix comes down to the following:

  • WordPress: More flexible, 100% free software (only domain and hosting cost), huge support and developers community.
  • Wix: Drag and drop website builder with higher cost and less flexibility.

If you see yourself more of a WordPress person (like me), we have some handy guides on how to get started with it. Check them out:

If there’s anything you’d like to ask in relation to WordPress vs Wix, feel free to fire away in the comments section below.


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  1. This is the most comprehensive web related article that I have ever come across, I wish everything in life had such a caring and competent writer to similarly provide an awesome rundown for it! THANK YOU, THANK YOU and THANK YOU!!!

  2. Wish I read this article before I committed to managed wordpress through go daddy. I kept adding all the security, email , variations of domain name blah blah blah and now $1600 for 3 years for 3 websites with developer package.
    I already had one blog site with great pricig for 3 years that expires in Jan and they said roll that into the developer… here is the problem…. I am not a developer … learning LOTS but did not explore the “ease ” of square space or wix trial. BIG learning curve. Lots of time… and no I do not code. . Grateful for Beaver builder support and wordpress support. Great help in my ongoing creation the thecheerproject.com.
    I look forward to going to your step by step customize WP link.

  3. Thank you for the timely and informative article. For me you pretty much summed it up, WordPress, too much effort for me at this stage of business. Wix vs. Squarespace: Better looking designs on the latter, but slightly more expensive. I like good design so priority goes to square space.

  4. Wow. SO helpful, Karol. This article is just what I was looking for as I begin figuring out website options for the nonprofit I work for. Thank you for writing this!

  5. Great overview! Excellent!

    Personally, I have always fallen into the WordPress camp, but having said that, I’m no fanboy. Moreover, I’ve learned a few things over the years with WordPress. First, you can spend WAY more than $110 a year on it (hundreds and hundreds more!). You want that perfect social sharing plugin ($25), the security plugin ($99; don’t get me started on the cost and frustration of cleaning up malware), perhaps you want the premium SEO plugin ($89), and then the back-up plugin ($35), and then you want that awesome builder plugin because it makes things so much easier ($49-$249), and then that premium theme ($25-$50+), then some custom code for that one little thing that you just can’t figure out (hourly wages), and then you decide you want the premium caching ($20), and you get to the point where you realize that cheap hosting is cheap for a reason ($20+), etc. etc. etc.

    Add to all those costs, the time and frustration many will endure in trial and error and getting to the point where they give in and make those purchases. So it’s not just money, but time, and time is money. 🙂 Point is, WordPress is a big wonderful beautiful awesome cool hole that can turn into a pit of despair if you’re not careful.

    Finally, for people just starting out with a new business venture, they are usually drawn (or dragged) to WordPress by people who talk about the joys of owning rather than renting, etc. and that’s all true, but what’s even better than owning or renting is actually doing your thing, and for many people just signing up for a basic Squarespace or Wix account, getting up a “good enough” site, and getting on with your thing is the absolute best first step. When you’re killing it, you can either consider your WordPress options or just pay someone else to build it all out for you because by that time you will actually have a profitable business and not merely be troubleshooting WordPress or lost in the endless “shiny things” land of plugins. 🙂

    Anyways, thanks again!