Best Email Marketing Services in 2023

Email marketing remains an excellent tool for growing an audience for your brand. In 2020 alone, there were an estimated four billion people using email. And that number is expected to grow to more than four and a half billion by 2025. That’s a lot of email users!

And while email itself may be old, the marketing services that use it are constantly evolving to provide you with the tools you need to build a strong customer base. But how do you select the best email marketing platform from all of the options that are out there?

We’ve got you covered. In this guide, we’ll go over the importance of email marketing in today’s connected world and also take you through our list of the six best email marketing services for your website.

Let’s dive in.

1. Constant Contact – The Best Email Marketing Service Overall
2. Sendinblue – The Best for Well-Rounded Digital Communication
3. GetResponse – The Most User-Friendly Service
4. ConvertKit – The Cleanest-Looking Editor
5. Mailchimp – Easiest Service for Beginners
6. AWeber – The Best Customer Support Availability

The Best Email Marketing Services in 2023

1. Constant Contact – The Best Email Marketing Service Overall

Constant Contact styles itself as an all-in-one digital marketing suite that’s optimized for both beginners and experts alike and is designed to be effective regardless of the size of your business or the industry you operate in.

So what makes this email marketing solution so great? First off, it’s incredibly user-friendly. The drag-and-drop builder is intuitive and quick to get used to. Plus, it comes with hundreds of ready-made templates, which makes the email creation process just that much faster.

Next, Constant Contact makes automating your emails, even for beginners, a breeze. Not only will its list-building tools save you time and grow your subscriber base, but they’ll also help you in the background by sending birthday, anniversary, and welcome emails.

And if automated email campaigns sound intimidating, don’t worry. Constant Contact offers a top-notch customer support department that is ready and willing to help walk you through the process.

Lastly, you get access to a comprehensive knowledge base, which covers everything from setting up your account to using reports to gain insights into the results of your email marketing campaigns.

Key Features

• Drag-and-drop email builder with hundreds of templates
• Simultaneous social media posting (Facebook, Instagram, LinkedIn, and Twitter)
• Integrations with Shopify, WooCommerce, Canva, and Etsy
• Engagement metrics, such as views, click-through-rates, conversions, and sales
• Automation tools for customer engagement and segmentation

Pricing and Plans: The beginner-oriented Core plan starts at $9.99/month for up to 500 contacts and increases from there based on the number of contacts. There’s also the Plus plan which starts at $45/month.

Best email marketing software for:

• Individuals
• Small businesses
• Startups

2. Sendinblue – The Best for Well-Rounded Digital Communication

Next up on our list of the best email marketing platforms is Sendinblue.

This platform supports a whole suite of tools for digital communications for businesses. These advanced features include its email marketing platform, a customer relationship management (CRM) portal, a transactional email service, and live chat.

Like Constant Contact, Sendinblue provides a beginner-friendly drag-and-drop email editor for designing eye-catching and engaging emails. You can build it from scratch if you’d like or use one of its many beautiful templates to get started. Either way, your email is bound to look great.

What we love in particular are Sendinblue’s advanced automation features that make it all that much simpler to tailor your emails to the individual.

Plus, Sendinblue lets you have unlimited contacts with all plans on its email marketing platform. That and its collection of additional customer engagement features make it a great choice for e-commerce businesses.

Key Features

• Customizable email templates
• Drag-and-drop email editor
• Real-time statistics on emails
• Customizable webhooks
• SMS and WhatsApp campaigns
• No daily email sending limit on higher-priced plans
• Visual workflow editor for marketing automation

Pricing and Plans: Sendinblue has four plans: Free, Starter, Business, and Enterprise. The lowest-priced plan (not including the free option) starts at $25/month for 300 emails/day or 20,000 emails/month.

Best email marketing software for:

• Entrepreneurs
• E-commerce businesses

3. GetResponse – The Most User-Friendly Service

GetResponse is an excellent platform for beginners and advanced users who just want to get started on an email campaign without lots of heavy lifting.

So how does that translate to features?

First of all, GetResponse offers a ton of useful tools right off the bat with its free plan. For example, if you’d like to update your audience on your newest features or products, GetResponse lets you use its newsletters tool free of charge. Not bad.

Also, GetResponse offers you quite a bit of versatility with its email templates. Its email design tool includes access to over two million free-to-use Shutterstock images and thousands of GIFs from GIPHY.

Moreover, you get access to GetResponse’s A/B testing tools to fine-tune your emails to the max. This includes trying out different subject lines, switching up images or email layouts, and even trial-running different call-to-actions, just to make sure you get your branding exactly right.

Key Features

• Artificial intelligence subject line generator
• Unlimited newsletters
• Basic segmentation based on contact details
• Website builder for designing websites and landing pages
• Signup forms and popups

Pricing and Plans:

Pricing plans from GetResponse are named according to the focus of your marketing activities: Email Marketing (starts at $13.30/month), Marketing Automation ($41.30/month), and Ecommerce Marketing ($83.30/month).

These prices are for email lists with 1,000 contacts and require a two-year commitment. You can test-run the features for 30 days before making a payment.

Best email marketing software for:

• Small businesses
• E-commerce businesses

4. ConvertKit – The Cleanest-Looking Editor

ConvertKit simplifies the process of creating email newsletters by doing away with the drag-and-drop editor that most options on this list use. Instead, you are greeted with a clutter-free interface that you can use to create eye-grabbing emails.

ConvertKit’s target audience is creators, and its plans include access to courses designed to teach its customers how to take full advantage of its suite of features.

Plus, ConvertKit makes the process of organizing your audience simple and efficient.

It does this by allowing you to add tags to your customers based on their actions. This helps you easily segment them depending on how they interact with your emails, leading to a more customized experience for them and more conversions for you.

Key Features:

• Unlimited landing pages and subscription forms
• Unlimited email broadcasts
• Audience tagging and segmentation
• Commerce tools for digital products and subscriptions
• Free migration from another email marketing tool
• Intuitive visual builder for easier email automation
• Third-party integrations, including Squarespace, Teachable, and Shopify

Pricing and plans: Apart from its free plan, ConvertKit has two paid plans: Creator (starts at $9/month for 300 subscribers) and Creator Pro ($25/month for 300 subscribers). Both plans are billed annually, but you can change to a monthly payment plan for a higher cost.

Best email marketing software for:

• Online creators
• Small businesses

5. Mailchimp – Easiest Service for Beginners

Mailchimp is a must-have name on any “best of” list for email marketing platforms and it isn’t difficult to see why.

This well-established platform integrates with over 300 platforms to pull data for your targeted campaigns. Its suite of marketing tools is designed to help beginners launch a business, and scale it up through personalized customer engagements.

In addition to offering email marketing services, Mailchimp also has a roster of partners to help beginners get the best possible results with its services. These partners provide expertise on marketing automation, contact management, branding, and custom integrations.

Key Features

• Support for custom-coded and pre-built email templates
• Integration with 300+ apps, including Shopify, WordPress, and Stripe
• AI-based content optimization
• Predictive customer segmentation
• Signup forms & landing pages

Pricing and Plans: Mailchimp pricing starts at $13/month for 500 contacts with its Essentials plan and rises to $350/month with its Premium plan. There’s also a free plan with access to basic email marketing features.

Best email marketing software for:

• Individuals
• Small businesses
• Agencies

6. AWeber – The Best Customer Support Availability

Last on our list of the best email marketing platforms is AWeber.

This email platform is the only service provider on our list that offers phone support seven days a week, across all its paid plans. This is in addition to email and live chat customer support that’s also available with its free plan.

If that weren’t reason enough to include it on our list, AWeber’s customer support department has also won multiple awards over the years for its quality of service.

AWeber’s plans include an easy-to-use email builder and integration with design tools like Canva to help you create engaging email templates for your audience. It also has several automation tools to help grow your customer base.

Key Features

• Drag-and-drop email builder
• Pre-built email templates
• Landing page builder
• E-commerce platform tools
• Audience segmentation
• Web push notifications
• Integration with hundreds of platforms, including PayPal, WordPress, and WooCommerce

Pricing and Plans: AWeber’s Lite plan starts at $12.50/month and is billed annually. The Plus plan starts at $20/month (also billed annually) and comes with additional features, as well as customer support priority.

Best email marketing software for:

• Small businesses
• E-commerce businesses

Final Thoughts: Best Email Marketing Services

Designing an email marketing strategy is a relatively simple and effective way to promote your brand online. And with the level of automation readily available, it can take less than 10 minutes to create an eye-catching campaign.

All the email marketing providers on our list offer the basic set of features you’ll need to get started. Beyond that, it’s a question of what makes the most sense for your small business.

If you’re looking for a simple, all-in-one solution, then Constant Contact is an excellent place to start. Need unlimited contacts for high-volume email campaigns? Sendinblue should have what you need.

Or perhaps you’re new to email marketing and just want a simple solution to help grow your brand. Mailchimp can help you get started — no experience required.